Marcus Webb has been with Everytown Realty for eight years. He knows the school districts, the inventory cycles, the difference between a pre-approval and a prayer. His clients refer him because he picks up the phone. But somewhere in the last few years, his job changed. The phone rings more than ever — with emails. Vendor pitches. Portal notifications. Transaction coordinators asking for documents he already sent. The lead-gen platform bills itself every month, and most of what it sends is garbage. Marcus didn't get into real estate to be a data entry specialist. But that's what his mornings looked like. And the cost wasn't just time — it was the appointments he couldn't take, the networking he couldn't attend, the relationships he couldn't build because the work that someone else could do kept piling up on his desk. This is what changed, and how little it took to make the shift. The inbox that ran the morning On a normal Tuesday, Marcus opens his laptop to 25 new emails. By lunch, he...